Photo courtesy of River Merchant
Photo courtesy of River Merchant
Photos courtesy of River Merchant
Photo courtesy of River Merchant
The River Merchant
When River Merchant first came to me, they were a new restaurant in the Kent Ohio area. With their location being right on the Cuyahoga River, they wanted an upscale feel that let new customers know they were going to get an elevated experience, but not so upscale that it felt unapproachable. A hint of eclectic mysticism and the personification of the "River Merchant" character, helped to achieve their end goal nicely.