Blackboard 2.0

After internal discussions of an update to Boogie Board's Blackboard brand & product design, work soon began on a new look and feel for the brand. A step in a new direction, toward a sleeker, more tech-savvy approach that could rival the likes of competitor products. A new logo, color palette, typeface, app design, and more we created as part of these efforts to update the brand and release a new product.

Branding: Explorations & Studies