Trade Show Booth Design: The Inspired Home Show
Designed, sourced, purchased, and assembled booth design from scratch. Booth was meant to highlight Boogie Board's new Versa Collection and integrate the product into faux, home-like settings. Graphics were dimensional but were reassessed far enough back to allow for comfortable maneuverability and engaging with customers.
Initial Sketches & Material Planning
Floor Plan Layouts
Trade Show Booth Image 2
Trade Show Booth Image 3
Trade Show Booth Design: LOPEC
Photography, Photo Edits, Product Photography, Logo Design, Creative Direction for Branding and Signage Layout & Mockups.
Flat Layout
Rendering/Mockup
Booth photo from conference
Trade Show Booth Design: ASTRA
In 2023, I was tasked to rebrand the Toy segment of the business by refreshing the overall look, treatment of imagery, colors, etc. This look was then applied to the signage at trade shows and conferences. After extensive searching, I was able to source new hardware/furniture for the booth. All furniture was flat pack style, meaning it would condense much easier for shipping and be easier for the team to assemble on-sight.
General layout (with sourced furniture)
Quick dimensional rendering
Photo from ASTRA Show
Trade Show Booth Designs: Shanghai Toy Fair & Hong Kong Toy Fair
Shanghai Toy Fair Booth Rendering (2021)
Shanghai Toy Fair Booth Photo
Shanghai Toy Fair Booth Rendering (2020)
Hong KongToy Fair Booth Rendering (2022)
Marketing Material: Email/Social/Web
Product Catalog: Creative Direction, Photography, Edits, & Layout
Photography, Photo Edits, Creative Direction & Layout for the company's product catalog that was given to customers and businesses at trade shows, conferences, meetings and sales pitches to show all their offerings.
Product Catalog
Product Catalog
Product Catalog
Product Catalog
VersaNotes: Product Launch
For Boogie Board's biggest product launch, a reusable electronic reminder note, called VersaNotes, they needed to make a splash with the visuals. Showcasing its flexibility, its purpose, and how a customer might integrate it into their own home. A clean, white, backdrop helped to define the brand's overall aesthetic. Bold, simple, striking, product photography, and clean work spaces to show their sleek side. Later a black VersaNote would need a similar launch campaign.
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Packaging Design (Front & Back)
Launch Email
VersaTiles: Product Launch
VersaTiles were the first of the Versa Series to Launch. At the time, it was Boogie Board's first time getting into the home and living space as a functional, integrated, piece of decorative tech. A reusable memo board for lists, quotes, reminders, or affirmations. For the launch, a logo, and brand identity were established round the product through social channels, emails, partnerships, collaborations, digital ads, and a website presence.
Web Banner
Product Photo/Brand Visual
Launch Email 1
Launch Email 2
Testmonial Email
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Product Photo/Brand Visual
Web Design: Web Page Designs for myboogieboard.com
Web Page Design
Web Page Design
Web Page Design
Web Page Design
Product Design & Launch: Jot Kids - Lil' Pros & Lil Helpers
Art Direction, Illustrations, photography and renderings for a new line of Jot Kid's focused around dream jobs. The first series of Lil' Pros featured a baking themed product bezel, a workshop-themed bezel, and a gardener themed bezel. Each was meant for young kids to use when helping with their parents. While Lil' Pros was targeted at slightly older kids, the designs were more focused on careers and professions. The first series featured a fashion designer, a fire fighter, and a web developer/coder. The designs of the products and illustration style is a bit more grown-up feeling.
Lifestyle Photo
Lifestyle Photo
Lifestyle Photo
Lifestyle Photo
Lifestyle Photo
Lifestyle Photo
GAMING: Branding & Designs
As a part of sales efforts, Boogie Board pursued the board game industry as a paperless option for keeping score. Particularly targeted at Magic: The Gathering players, the brand needed to shift from an everyday B2B/B2C aesthetic, to something more in tuen with the gaming world. To accomplish this, a new logo lockup was created, as well as a new editing approach to the product photography editing. Darker colors paired with sleek imagery and more mystical elements, like nebulas, fog, and magic dust.
