Animations: ©BUCK Co. | Art Director: Paul Forsythe | Copywriter: Kevin Floyd
Summa Health
The goal with this project was to create a new campaign advertising Summa Health and their many local hospitals. A campaign focused around the idea that Summa Doctors are there for you and will see that whole "you", not just your ailment. As a team, we decided the driving deliverables for the campaign would be focused around two television ads. We worked closely alongside Buck (an animation studio) to create these animate spots. Some story boards were drawn up as inspiration for the final direction. Once completed, we implemented Buck's final art into other touchpoints, like Out-of-Home boards, print ads, digital ads, etc.