As An assistant Art Director on this 2017 project, We were tasked with creating a Brand Awareness campaign that helped to introduce/launch the Akron-based Hospital chain's new program, "SumTotal Care." After crafting up an approach, I created story boards for BUCK, an animation studio we worked with closely to create the final two 30-second television spots. Once we had the art direction and animation styled locked in, we implement the final graphics across various media touch-points, like Out-of-Home boards, print ads, digital ads, brand activations, etc.
Brand activation partnership with Akron Rubber Ducks