(Art Director: Paul Forsythe | Copywriter/Art Director: Kevin Floyd | Assistant Art Director/Prop Master: Cade Buckus | Photo Renderings: David Krovblit)
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Photography & Editing: David Krovblit
![](https://cdn.myportfolio.com/812c552e12909562f48d42f6c044b639/cccf2d41-533b-4bd0-8d3b-3fe6aaa64ff2_rw_1920.jpg?h=d6127278292b004a7cffe1cf57881658)
Photography & Editing: David Krovblit
Goal: Address the opioid epidemic with powerful visuals, alarming statistics, and bold, outdoor guerrilla marketing. By using a larger-than-life prescription pill bottle as the focus of the campaign, we addressed the epidemic of opioid addiction through the lens of overdose, loss, grief, and feeling trapped. The take-away message was to give knowledge to the public and arm them with information that even unsuspecting people can fall victim to a seemingly harmless drug, prescribed by a trusted doctor. Visually, the pill bottle represented both a prison of addition and a casket.
Photography & Editing: David Krovblit
Photography & Editing: David Krovblit