Photography & Editing: David Krovblit
Photography & Editing: David Krovblit
Opioids: Know the Risks/Rx
Goal: Address the opioid epidemic with powerful visuals, alarming statistics, and bold, outdoor guerrilla marketing. By using a larger-than-life prescription pill bottle as the focus of the campaign, we addressed the issue of addiction through the lens of death and overdose. The pill bottle represented both a prison of addition and a casket. (Art Director: Paul Forsythe | Copywriter/Art Director: Kevin Floyd | Assistant Art Director/Prop Master: Cade Buckus | Photo Renderings: David Krovblit)